Overview
This Privacy Policy applies to all persons whose data may be processed by MyPlushHero, as well as to visitors and users (the "Users") of the website myplushhero.com (the "Site").
It describes the commitments of PROS WONDER SOLUTIONS and the rights of Users under the applicable regulations on personal data protection, in particular Regulation (EU) 2016/679 of April 27, 2016 (the "GDPR") and French Law No. 78-17 of January 6, 1978, as amended and currently in force (the "French Data Protection Act").
MyPlushHero invites Users to read this Privacy Policy carefully and to consult it regularly.
The service offered by MyPlushHero is intended for orders placed by adults. The personalized game provided in this context may be intended for children, but the order process and the provision of the collected data must be carried out by an adult. Uploaded photographs must strictly show a plush toy, and not a child. MyPlushHero reserves the right to refuse any order that does not comply with the conditions set out in this Privacy Policy and/or in the Terms and Conditions.
1Who is the personal data controller?
Users' personal data is collected and processed by:
PROS WONDER SOLUTIONS
A simplified joint-stock company (societe par actions simplifiee) with share capital of EUR 1,000.00,
Registered with the Paris Trade and Companies Register under number 105 378 707,
Whose registered office is located at 66 avenue des Champs Elysees, 75008 Paris,
Represented by Stephanie DEBUT, in her capacity as manager.
MyPlushHero may be contacted by email at: hello@myplushhero.com.
2How is personal data collected?
MyPlushHero may collect Users' personal data in the following situations, in particular:
- When browsing the Site, in particular through cookies or other trackers placed on the User's device;
- When placing an order on the Site, including through the order form, upload of one or more photographs, and entry of payment information;
- When contacting MyPlushHero by email or through any other communication channel indicated on the Site, including questions, information requests, exercise of rights or complaints;
- When interacting with MyPlushHero on social networks, for example through the official MyPlushHero pages or accounts, comments, private messages, etc.
Data may be collected directly from the User, meaning data entered by the User, or more indirectly through tracking technologies, including cookies and other trackers, in accordance with the privacy settings chosen by the User.
3What personal data is processed, for what purposes and on what legal bases?
MyPlushHero collects and processes only personal data that is adequate, relevant and limited to what is necessary for the following purposes:
| Processing | Data processed | Purposes | Legal basis |
|---|---|---|---|
| Managing Site browsing and audience measurement | - Information relating to the device used; - IP address; - Browsing data; - Data relating to consent or refusal for non-necessary cookies. | - Ensure the technical operation and security of the Site; - Measure Site audience, analyze traffic and Site performance; - Improve Site content and ergonomics. | - Legitimate interest for necessary cookies (Art. 6(1)(f)) - Consent for other cookies (Art. 6(1)(a)) |
| Order management and performance of the contract | - User's first name; - User's email address; - Plush toy name; - Desired language for the personalized game; - Photograph(s) uploaded by the User; - Order references, including order number, date, amount, selected offer and exchange history relating to the order; - Payment data processed by the payment provider (processor: Stripe). | - Enable MyPlushHero to register and process the User's personalized game order; - Generate and deliver the personalized game. | - Performance of the contract (Art. 6(1)(b)) |
| Managing contact and support requests | - User's first name; - User's email address; - Content of the request and any attachments sent by the User; - Date and time of the request; - History of exchanges with MyPlushHero. | - Enable MyPlushHero to answer Users' questions and requests, including order tracking, information, support and GDPR rights requests; - Follow up exchanges and maintain traceability to improve service quality and manage complaints or disputes. | - Legitimate interest (Art. 6(1)(f)) - Legal obligation where applicable (Art. 6(1)(c)) |
| Social network activity | - Content of messages and comments or any other interaction with MyPlushHero accounts or publications; - Username or handle on the social network; - Public profile picture. | - Manage MyPlushHero accounts and pages on social networks; - Reply to Users' messages and comments; - Where applicable, respond to a User's rights request. | - Legitimate interest (Art. 6(1)(f)) - Legal obligation where applicable (Art. 6(1)(c)) |
4How long is data retained?
MyPlushHero retains personal data only for periods that are determined and proportionate to the purposes pursued:
- Data from cookies and trackers is retained for no longer than 13 months.
- Order and contract-performance data is retained for the time necessary to perform the contract, then archived for the applicable statutory limitation period, generally 5 years from the end of the contractual relationship. Related accounting documents are retained for 10 years in accordance with legal obligations. Uploaded photographs are deleted within 90 days following delivery of the personalized game.
- Data relating to contact or support requests is retained for the time necessary to process the request, then archived for up to 3 years from the last exchange to ensure follow-up of requests and management of any disputes.
Beyond these periods, data is deleted or irreversibly anonymized.
5What rights do Users have and how can they exercise them?
In accordance with the GDPR and the French Data Protection Act, the User has the following rights over personal data: right of access, right to rectification, right to erasure, right to withdraw any consent given, right to data portability, right to restriction, right to object, and right to define post-mortem instructions.
To exercise these rights, the User may contact MyPlushHero at: hello@myplushhero.com
In the event of persistent difficulty, the User also has the right to lodge a complaint with the French Data Protection Authority (CNIL): www.cnil.fr.
6How does MyPlushHero protect personal data?
MyPlushHero implements appropriate technical and organizational measures to ensure the security, integrity and confidentiality of Users' personal data and to prevent unauthorized access, loss, alteration or disclosure.
7To whom is personal data disclosed?
Users' personal data may be disclosed, within the limits of what is necessary, to the following recipients:
- Internally: authorized MyPlushHero personnel who need access for the purposes described above;
- MyPlushHero's technical providers and processors, for example:
- the Site hosting provider;
- the payment provider for payment security (Stripe);
- the competent administrative or judicial authorities to comply with legal or regulatory obligations, for example in response to a court order.
MyPlushHero ensures that its providers and partners comply with applicable legal requirements on personal data protection, in particular by checking that they implement appropriate technical and organizational measures to ensure data security and confidentiality.
In the event of a transfer of personal data to a non-European Union country that has not been the subject of an adequacy decision, MyPlushHero ensures that such transfer is governed by appropriate safeguards provided for by the GDPR.
8Cookies and other trackers
The Site uses cookies and other trackers to:
- ensure proper technical operation of the Site;
- measure audience and analyze use of the Site;
- improve and personalize the browsing experience.
Cookies that are not strictly necessary are placed only with the User's prior consent, collected through a cookie banner on the first visit to the Site and/or when the cookie storing the User's choice has expired. The User may change cookie choices at any time.
9Changes to this Privacy Policy
MyPlushHero reserves the right to amend this Privacy Policy at any time depending on changes in its activity and legal requirements. Changes and clarifications will take effect immediately after publication on the Site.
If MyPlushHero makes changes to the content of this Privacy Policy, Users will be informed on this page that it has been updated or by any other appropriate means.
Last updated: June 11, 2026